sydney-based google ad grants management
google ad grants
grow your non-profit
Get $10,000 USD/ month free ad spend from Google for your Non-Profit. We help with Ad Grants account setup and management, optimisation & policy adherance.
Ad Grants Application
Ad Account Setup
Google Tag Manager
Your Business Objectives
Ad Grants Policy Checks
google grants best practice
We can maximise the opportunity and spend of your Google Ad Grants account. We know all the tricks, Grants account policies and we follow best practices.
Google Ad Grants drives Leads, Phone Calls, Enquiries and Donations. It is a huge opportunity with $10K USD per month of free advertising spend.
Google Ads is complex. And Ad Grants has its own rules, policies and limitations. We can navigate the complexity, keep you on track and get the most out of your Grants account.
AdWords Grants Rules
There are special rules for Grants accounts: 5% CTR, no single-word or overly generic keywords, no low quality score keywords and so on.
Ad Grants Policy Changes
In January 2018 Google updated their policies- resulting in deactivation of many legacy NFP Grants accounts.
Ad Grant Limitations
Grants accounts limitations make it more difficult to optimise their value. Limits such as $2.00 CPC bids restrict the reach of Grants ads.
Grants for NFP since 2014
We’ve been growing Australian NFP’s by managing Ad Grants accounts successfully since 2014.
ad grants reporting
You need to setup Google Ads, Google Analytics, Google Tag Manager and Conversion Tracking so as to follow best practices. This enables you to report and track for the NFP business outcomes you want: phone calls, donations etc.
Google Tag Manager
We setup and manage Ad Grants accounts and optimise them for your Non-Profit’s success. We track, report and increase Leads, Enquiries, Phone Calls and Donations.