Google Ads for psychologists checklist

SEO for Psychologists is very important for increasing free highly-qualified search traffic to your website. The key elements of a SEO strategy for Psychologists are:

• Choosing the right keywords used by your clients: “psychologist”, “therapist”, “counsellor”, “couples counselling”, “marriage counselling”, “anger management help”, “help with depression” etc
• Considering the location where your offices are and where they serve, and incorporating these search terms into your website content
• Creating enough high-quality content to thoroughly represent all the services and locations you offer
• Employs the keywords in the page titles, headers & meta descriptions
• Uses interesting, appropriate images
• Has strong call-to-actions such as prominent phone numbers, forms etc
• Checking your site has no technical errors or SEO technical issues such as redirect chains, broken pages, insecure pages etc
• Avoiding Duplicate Content
• Checking your site is fast
• Checking your site is Mobile Friendly
• Contains video if possible
• Claiming and correctly-completing your Google My Business page and keeping it updated and adding regular fresh posts
• Has backlinks from appropriate relevant industry, local and directory websites
• Installing Google Analytics & Google Tag Manager (for event tracking)
• Installing and monitoring Google Search Console

The Cost per Lead varies enormously and depends on the industry, competition and especially your product or service offering and quality of your website.

The Cost per Lead is typically between $20-$100 but depends on the above factors.

If your Cost per Lead is too high there are things we can do to reduce it. Even when everything is well-tuned we can still reduce the Cost per Lead while reducing the number of leads.

“Google Leads” are leads generated through Google Ads.

Both Google Ads Agencies & Google Ads Consultants can be great.

But a Google Ads agency has more resources to really dig deep and get the results you want. For example we have team members who are experts in different topics such as: Google Ads, Facebook Ads, Landing Page design, SEO, Google Analytics, Google Tag Manager, Data Analysis & Reporting etc. That’s hard to match with a single Google Ads Consultant.

Whichever you choose you will need Google Ads Experts who know the tool in detail and control spend while maximising the results you are seeking (leads, sales etc).

They are the same thing. Google AdWords was renamed to Google Ads in 2018.

Lots of people still refer to us as a Google AdWords Agency.

We’ve worked on Google AdWords Sydney advertising for over 10 years.

Search Marketing means showing your ads on the Google Search results when someone searches for keywords highly relevant to your business. People searching on Google for your products or services have a very high intent and propensity to convert (give you money).

Google Ads is where you pay Google to appear above the search results on Google search or on millions of other websites on the Display Network as well as YouTube, Gmail, Maps etc.

Google Ads enables you to start almost immediately and quickly learn what keywords works for your business. Once your ROI is optimised you can ramp up your spend and retire on the beach.

SEO is the process of optimising your website through technical changes and website content creation to drive Organic “free” traffic from Google Search results (below the paid ads).

Improving your SEO rankings takes time whereas Google Ads is very fast to get started and make changes.

We are a Google Ads-focused marketing agency that can help you with Google Ads as well as SEO.

If you are prepared to put the time in and learn about Google Ads in depth then you can do it yourself in-house. But you’ll probably lose a lot of money in the process and your results will be less than stellar.

Google Ads is very competitive in most industries so getting a positive ROI requires experience, effort and deep pockets to fund your learning process.

You should have Google Ads experts setup & manage your ad account for the best results faster and without wasting money.

Google Ads and Facebook Ads are very different but they share some commonalities.

Google Ads (Search Network) is unique in that your ads are displayed when users search for specific keywords. This results in very high intent to purchase and high conversion rates. It’s a great way to advertise and explains why Google has so much money.

Whereas social media ads, such as Facebook Ads appear in the user’s Feed so cost per clicks tend to be lower as do the conversion rates. It’s still possible to construct very effective funnels in Facebook Ads.

Both Google & Facebook Ads require extreme attention to Conversions when you are ROI focused (who isn’t?). The Google Display Network & YouTube Ads, Gmail, Maps etc are more similar to Facebook Ads in that your ads are interrupting users when they are engaged in browsing other sites.

Yes Google Ads is very effective.

The Google Ads Search Network is generally the fastest way to generate leads, bookings, enquiries and sales. For each client we tend to run multiple Google Ads campaigns, such as a Search Network campaign for immediate results, a Display Network campaign for building brand awareness and trust and a Remarketing campaign to convert users who didn’t purchase or signup immediately.

We feed the results of the Google Ads into the SEO campaigns for an integrated approach with the same conversions underpinned by Google Analytics and Data Studio for reporting.

Google Ads is an auction system so the cost depends, mostly on your industry and competition.

If you setup and manage Google Ads badly the main result will be a debit on your credit card. You need to compete well and maintain a high quality account in order to get the best results.

For strategic decision making you need a solid data layer underneath your website: consistent business-objective focused conversion tracking setup consistently across Google Ads + Facebook Ads. This data feeds the Ad machines so they generate the traffic that performs best for your business and website.

Ideally we setup your Ads account so it is generating a positive ROI, then you scale up the spend while we maintain that positive ROI so you make more money. The key is to track, measure and optimise the ROI. Once this machine is built and running well you don’t worry about the spend because you know every dollar spent is rewarded with a greater increase in sales and enquiries.