A LinkedIn Ads Agency that Gets Results

Don’t waste your LinkedIn Ads Budget

LinkedIn Ads will get you some results immediately if done right with sufficient budget. The much harder part is getting great results at an acceptable cost per lead or cost per sale.

We see too many clients that spend lots of money on LinkedIn campaigns that drive traffic but generate no results.

To make LinkedIn Ads work, you need to set up conversion tracking correctly. This means tracking every important action—form submissions, phone calls, live chats, and more. Then, connect this data back to your ad campaigns so you can track, report, and optimise them. This is where LinkedIn’s Insight Tag comes in handy.

Crucially this data needs to be cleanly fed back into LinkedIn Ads so that the automated bid strategies can really optimise for your business, eg. Maximize Conversions will optimise to get you as many Conversions (sales, leads etc) as possible while spending your allocated budget. 

Ad-Optimised Landing Pages

LinkedIn Ads don’t work in a vacuum. They rely on your website and/ or landing pages.

To make the most of your LinkedIn Ads, you must optimise your landing pages and ensure they are not underperforming.

A typical website conversion rate might be 2%. But a custom ad-optimised landing page might generate 12% conversion rate at least.

That conversion rate increase is directly equivalent to increasing your ad spend by a factor of 6!

Maximise your LinkedIn Ads Management

We’ll use all the tools at our disposal including:

• LinkedIn Insight Tag implementation
• Sponsored Job Posts
• LinkedIn Learning Ads
• Dynamic Retargeting strategies
• All ad formats: Images, Carousel, Video, Document, Conversation
  
• All Campaign Objectives: Awareness, Consideration & Conversion
• Dashboards comparing LinkedIn Ads, Google Ads, and Facebook Ads alongside each other
• Comprehensive performance tracking spanning LinkedIn Analytics, Facebook Analytics, and Google Analytics
• LinkedIn Ads funnels: from Awareness to Conversion
• Custom Audiences
• Lookalike Audiences
• Geo Location targeting
• Demographic targeting
• Connection targeting
• Interests targeting

Client Reviews

LinkedIn Account-Based Marketing (ABM)

Account-Based Marketing on LinkedIn focuses on targeting specific high-value accounts rather than a broad audience. This strategy is ideal for B2B companies looking to engage key decision-makers within targeted organizations.

We develop and execute ABM campaigns that deliver personalised content and ads to your top prospects, increasing the likelihood of converting these high-value leads into customers.

LinkedIn Ads Retargeting

Use Retargeting to get the most bang for your buck. Target your ads at those users who have already visited your website, specific pages or have taken specific actions like watched your videos or engaged with your content. Retargeting is very effective for nurturing users from Awareness to Conversion. This strategy ensures that your advertising efforts remain relevant and capitalise on existing interest, driving higher returns on investment.

LinkedIn Ads Audit

Analyzing metrics like ad relevance and audience targeting not only helps you improve your LinkedIn Ads but also shows where your ad budget is spent.This helps you make your strategies better, ensuring your ads perform at their best and deliver the most value. We regularly see LinkedIn Ads accounts which are mismanaged and can be hugely improved with some minor changes. That means more leads and sales, for less ad spend.

LinkedIn Ads Management Fees

Our management fees are completely separate from the LinkedIn Ads ad spend. We charge a flat monthly management fee which is independent of how much you spend with LinkedIn, Facebook, or Google. The fee depends on the complexity of your project with relevant factors such as:

• Number of ad channels (LinkedIn Ads, Google Ads, Facebook Ads etc)
• Frequency of campaign updates, such as events or special promotions
• Number of business locations (we manage clients from 1 to 150 locations)
• Number of business units, as often these are as different as separate organisations