Google Ads Agency Sydney
Get Greater Leads ®
Google Ads is guaranteed to spend your money- it’s great at doing that. But you need Google Ads Specialists to get results.
Our process helps you drive sales and hot leads while controlling and measuring PPC ad spend and ROI.
Don’t waste your PPC Advertising Budget
Google Ads will get you some results immediately if done right with sufficient budget. The much harder part is getting a great return on investment at an acceptable cost per lead or cost per sale.
For this you need to setup conversion tracking correctly for all user events you are interested in driving- form submissions, phone calls, live chats and so on. And then this needs to be tied back to your pay-per-click ad campaigns and tracked, reported and optimised for.
Crucially this data needs to be cleanly fed back into Google Ads so that the automated bid strategies can really optimise for your business, eg. Maximize Conversions will optimise to get you as many Conversions (sales, leads etc) as possible while spending your allocated budget.
Ad-Optimized Landing Pages
Google Ads don’t work in a vacuum. They rely on your website and/ or landing pages.
You must audit your landing pages and ensure they are not underperforming.
A typical website PPC conversion rate might be 2%. But a custom ad-optimised landing page might generate 12% conversion rate at least.
That conversion rate increase is directly equivalent to increasing your ad spend by a factor of 6!
Maximise your Google Ads Management
We’ll use all the online advertising tools at our disposal including:
- Expert Keyword Research
- Google Ads Search Network (Search Ads Campaigns)
- Google Ads Display Network (Display Ads Campaigns)
- Google Ads Remarketing
- Google Shopping Ads (Ecommerce)
- Google Ads Performance Max
- Ad Copy Optimisation
- YouTube Ads
- Google Ad Grants
- Google Ads Training
- Google Ads API Development
- Google Ads Reporting via Data Studio
- Google Ads Analysis via Google Analytics
- At least 50% of Greater Leads’ account strategists have demonstrated proficiency in Google Ads by earning Google Ads certifications.
- Holistic Online Marketing experience
Some of our clients
Case Study #1
EnergyIQ Jumped Straight to Position 1 on Google on Day 1:
Case Study #2
This client saw great results with increased Conversions and reduced Cost per Conversion over a matter of weeks as our efforts were rewarded:
Case Study #3
This client sells very high ticket items so at $100 per high quality lead the ROI is enormous:
Google Ads Agency Sydney
We’ve operated as a Sydney Google Ads agency locally and further afield for more than 10 years. We are the PPC agency search engine specialists that will squeeze maximum performance out of your PPC campaigns. As a digital marketing agency focused on Google Ads, our retainer fees are more than covered by the ROI we bring you on your AdWords campaigns.
Google Ads Remarketing
Use Remarketing to get the most bang for your buck. Target your ads at those users who have already visited your website, specific pages or have taken specific actions like making a purchase. Remarketing can be a very effective digital marketing strategy for leveraging the traffic from a Google Ads Grants account.
Google Ads Audit
You should audit your current Google Ads account to establish baseline metrics and see what’s working and what isn’t. We regularly see PPC Ads accounts which are mismanaged and can be hugely improved with some minor changes. That means more leads and sales, for less ad spend. Or more transparency into where your ad spend is going.
Google Ads EXPERTS HANDS-ON Training
Get on-the-job training on your specific Ads account with a Zoom call and we can rework your account with you in real-time. Ask questions and learn super fast from an expert account manager who’s managed and optimised ad accounts for 14+ years. Fix, optimise and learn all at once.
Google Ads API
The Google Ads API enables us to build custom solutions for clients with large or complex ad accounts. The Google AdWords API can automate ad creation, budgeting and really any part of the Google Ads management process for your business.
Google Partners since 2015
We love Google and Google loves us. A Sydney Google Ads Agency since 2015. Hooray.
Google Ads Management Services Fees
Our management fees are completely separate from the Google Ads ad spend. We charge a flat monthly management fee which is independent of how much you spend with Google. The fee depends on the complexity of your project with relevant factors such as:
- Number of ad channels (Google Ads, Facebook Ads etc)
- Frequency of campaign updates, such as events or special promotions
- Number of business locations (we manage clients from 1 to 150 locations)
- Number of business units, as often these are as different as separate organisations
Google Ads FAQS
What’s the Cost per Lead?
The Cost per Lead varies enormously and depends on the industry, competition and especially your product or service offering and quality of your website.
The Cost per Lead is typically between $20-$100 but depends on the above factors.
If your Cost per Lead is too high there are things we can do to reduce it. Even when everything is well-tuned we can still reduce the Cost per Lead while reducing the number of leads.
What are “Google Leads”?
“Google Leads” are leads generated through Google Ads.
Google Ads Agency or Google Ads Consultant?
Both Google Ads Agencies & Google Ads Consultants can be great.
But a Google Ads agency has more resources to really dig deep and get the results you want. For example we have team members who are experts in different topics such as: Google Ads, Facebook Ads, Landing Page design, SEO, Google Analytics, Google Tag Manager, Data Analysis & Reporting etc. That’s hard to match with a single Google Ads Consultant.
Whichever you choose you will need Google Ads Experts who know the tool in detail and control spend while maximising the results you are seeking (leads, sales etc).
Google AdWords Agency or Google Ads Agency?
They are the same thing. Google AdWords was renamed to Google Ads in 2018.
Lots of people still refer to us as a Google AdWords Agency.
We’ve worked on Google AdWords Sydney advertising for over 10 years.
What’s Search Marketing?
Search Marketing means showing your ads on the Google Search results when someone searches for keywords highly relevant to your business. People searching on Google for your products or services have a very high intent and propensity to convert (give you money).
What’s the difference between Google Ads and SEO?
Google Ads is where you pay Google to appear above the search results on Google search or on millions of other websites on the Display Network as well as YouTube, Gmail, Maps etc.
Google Ads enables you to start almost immediately and quickly learn what keywords works for your business. Once your ROI is optimised you can ramp up your spend and retire on the beach.
SEO is the process of optimising your website through technical changes and website content creation to drive Organic “free” traffic from Google Search results (below the paid ads).
Improving your SEO rankings takes time whereas Google Ads is very fast to get started and make changes.
We are a Google Ads-focused marketing agency that can help you with Google Ads as well as SEO.
Why use a Google Ads Agency?
If you are prepared to put the time in and learn about Google Ads in depth then you can do it yourself in-house. But you’ll probably lose a lot of money in the process and your results will be less than stellar.
Google Ads is very competitive in most industries so getting a positive ROI requires experience, effort and deep pockets to fund your learning process.
You should have Google Ads experts setup & manage your ad account for the best results faster and without wasting money.
How is Google Ads different to Facebook Ads
Google Ads and Facebook Ads are very different but they share some commonalities.
Google Ads (Search Network) is unique in that your ads are displayed when users search for specific keywords. This results in very high intent to purchase and high conversion rates. It’s a great way to advertise and explains why Google has so much money.
Whereas social media ads, such as Facebook Ads appear in the user’s Feed so cost per clicks tend to be lower as do the conversion rates. It’s still possible to construct very effective funnels in Facebook Ads.
Both Google & Facebook Ads require extreme attention to Conversions when you are ROI focused (who isn’t?). The Google Display Network & YouTube Ads, Gmail, Maps etc are more similar to Facebook Ads in that your ads are interrupting users when they are engaged in browsing other sites.
Does Google Ads Work?
Yes Google Ads is very effective.
The Google Ads Search Network is generally the fastest way to generate leads, bookings, enquiries and sales. For each client we tend to run multiple Google Ads campaigns, such as a Search Network campaign for immediate results, a Display Network campaign for building brand awareness and trust and a Remarketing campaign to convert users who didn’t purchase or signup immediately.
We feed the results of the Google Ads into the SEO campaigns for an integrated approach with the same conversions underpinned by Google Analytics and Data Studio for reporting.
How much does Google Ads cost?
Google Ads is an auction system so the cost depends, mostly on your industry and competition.
If you setup and manage Google Ads badly the main result will be a debit on your credit card. You need to compete well and maintain a high quality account in order to get the best results.
For strategic decision making you need a solid data layer underneath your website: consistent business-objective focused conversion tracking setup consistently across Google Ads + Facebook Ads. This data feeds the Ad machines so they generate the traffic that performs best for your business and website.
Ideally we setup your Ads account so it is generating a positive ROI, then you scale up the spend while we maintain that positive ROI so you make more money. The key is to track, measure and optimise the ROI. Once this machine is built and running well you don’t worry about the spend because you know every dollar spent is rewarded with a greater increase in sales and enquiries.