Medical Centre SEO Report

Medical Practice SEO Overview

SEO (Search Engine Optimisation) is the process of optimising your website and business listings to increase valuable traffic to your website. Especially the visitors that convert into booking patients.

Google My Business SEO for Doctors

Google My Business

Get found on Google locally by users searching for your services. For success in Local SEO where your business ranks high in specific geographic areas for specific services (“doctor near me”, “darlinghurst gp”, “medical centre near me”), it’s essential to claim and optimise your Google My Business (GMB) location listing.

Medical Centre SEO Checklist

1. Google My Business- Claim Listing

2. Google My Business- Optimise Listing

3. Google My Business- Category

4. Google My Business- Services

5. Google My Business- Photos

6. Google My Business- Reviews

7. Google My Business- Posts

8. Keywords

9. Website- Security (HTTPS)

10. Website- Content- Evergreen

11. Website- Content- Topical

12. Website- URLs

13. Website- Aesthetics/ Professionalism/ Design

14. Website- Doctor Pages

15. Website- Service Pages

16. Website- Address on Homepage

17. Website- Page Titles

18. Website- Page Meta Descriptions

19. Website- Headings

20. Website- Images

21. Website- Phone Numbers Markup

22. Website- Internal Linking

23. Website- Patient Booking Engine

24. Website- Mobile Friendly/ Responsive Design

25. Website- Page Load Speed

26. Website- Sitemap

27. Website- Robots.txt

28. Website- Structured Data

29. Google Search Console

30. SEO Plugin

31. Google Index Check

32. Local Business Directory Citations

33. Social- Facebook

34. Social- Instagram

35. Backlinks

36. Technical SEO Site Audit

37. Website- Google Tag Manager

38. Website- Google Analytics

39. Website Security & Backups

Our SEO Services

Strict Whitehat SEO

We closely follow Google’s own guidelines for SEO to ensure that your website gets found and continues to rise up the rankings over time. We don’t follow short term trends and strictly avoid frowned upon techniques that will cause little gains in Google or worse, penalties. We have a strict Whitehat SEO methodology.

SEO Audits

Market & Competitor Research

Technical SEO

SSL, Mobile-Friendly, Pagespeed, Duplicate Content, Sitemap XML, robots.txt & meta robots, Canonical URLs, 404s, URL Structure, Site Information Architecture (IA), Structured Data (Schema), Redirects, Breadcrumbs

On-Page SEO

Keyword Research (including Google Ads data), Content Quality, Content Focus, Comprehensive Content, Expertise & Authority, Keyword-Optimised Content, Page Titles, Page Headers (H1, H2), Meta Descriptions, Image Names, Image Alt Attributes, Text in Images, Video, Phone Number visible, Content Formatting, Internal Linking, External Linking

Off-Page SEO

Site Authority Score & Competitor Comparison, Backlinks Audit including Toxic Backlink review, Competitor Backlink Comparisons/ Opportunities & Recommendations, Content Recommendations for Backlinks including Infographics

Google Property Review & Management

• Google Analytics monitoring & management
• Google Tag Manager monitoring & management
• Google Search Console monitoring
• Google My Business auditing with recommendations for edits